Did you ever try playing tennis with yourself as a kid, lobbing the ball up super high so that you could run over to the other side of the court and hit the ball back to yourself? Well fuck it, I admit I did. And its no mean feat.
Some may say that all good things math happen in Chicago: Ghosts and Vodka, U.S. Maple, Cap N Jazz, Piglet, Owls, the list continues. So it's not unreasonable to throw one's arms out in welcome to brand new Illinoise.
When it comes to shooting a song promo, you could go all out and create a cinematic work that challenges the form of the ‘music video’ a la MJ’s ‘Thriller’, you could invent a dance craze like Queen B, or you could cause a ton of controversy like The Prodigy. Alternatively, like Boston’s Quarrels, you could just hole up in a dark bunker with plenty of mood lighting and play the damn song.
Save Us From The Archon are the sort of dudes I'd want to talk shop with over a cold one. Not only is their music as beautiful as the orgasm of gods, but it is their ostensible appreciation of film and literature that really grabs me (something that is, rather surprisingly, glossed over by the general press).